Merchandising Plan

Question 1

What main types of goods or services will be sold?

Include floor space percentage and price range where applicable.

a)

Goods / services Floor space % Price from $ Price to $

b)

Goods / services Floor space % Price from $ Price to $

c)

Goods / services Floor space % Price from $ Price to $

d)

Goods / services Floor space % Price from $ Price to $

e)

Goods / services Floor space % Price from $ Price to $

Question 2

Who is the expected clientele?

Tourists % Locals % Age group

Income group: mid-market Income group: mid to upmarket Income group: upmarket Income group: others

Question 3

What sales policies will apply?

For example: fixed prices, cash discounts, member discounts.

Question 4

Will there be seasonal sales?

Period Frequency

Question 5

What is the estimated cost of inventory to be maintained?

Question 6

How many staff will be present during normal business hours?

Include role or description where useful.

Question 7

What is the estimated cost of fitting out?

Question 8

What is the projected sales turnover per month for the premises?

Question 9

What is the projected advertising and promotion budget per annum?

Question 10

What are the number and locations of all shops or outlets?

Include existing outlets and planned openings.